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Review and analysis of the book "The long Tail" by Chris Anderson.

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Review and analysis of   the book "The long Tail" by Chris Anderson. Decision making is such a vital element in making progress. Availability of choice or the dearth of it is in turn the most important factor in decision making. Maria Konnikova the American-Russian writer feels choices are bad to have, especially in the same value-zone. According to her, even after making a choice we feel the pain of the things not chosen. Instead of staying happy with what we have chosen we worry about something  we did not choose. So is it really bad to have more choices? Chris Anderson has something else to say in terms of choices. He highlights the digital economic culture in terms of endless choices and its co- relation with product demand. We've seen the toppers, the chart busters, and the Market leaders over the decades ruling their field. Although the hegemony of the maestros is natural, there is a subtle change seen, especially in the digital economy. H...