Influence
Influence By Robert Cialdini I read this book and really got influenced by Robert, a professor of psychology at Arizona state university who is an expert in the matters of persuasion, negotiation and compliance and has delved deep into enigmatic mysteries that explain why people behave the way they behave. The benefit of this book is not just in understanding how we can influence others but more importantly in the way we can get influenced by the others. Robert suggests that the best way to be successful is through authenticity and getting influenced only by the people we admire. I liked the point stated by Robert that people get hooked if they are requested for a favor, with a reason. “Excuse me; I need to photocopy five pages. May I use your machine? “Excuse me; I need to photocopy five pages. May I use your machine? I am in a desperate rush? As per th...