Vinay Wagh

Quit Smoking Without Willpower – Inspired by Allen Carr The History of Smoking The origins of smoking can be traced back to 5000–3000 BC in Mesoamerica, where tobacco was cultivated and used for medicinal purposes. Later, tobacco consumption became a part of ceremonial functions in Western societies. By the 16th century, tobacco use had become widespread across different social classes. Today, the global tobacco industry is worth approximately $900 billion—surpassing the revenue generated by alcoholic beverages, apparel, shoes, and even some sectors within the FMCG industry. Philip Morris, an American multinational corporation, leads the industry with brands like Marlboro and L&M. Another globally recognized brand is Dunhill of London. India is the second-largest tobacco producer in the world, after China. With over 250 million users, the Indian government earns ₹72,000 crore in revenue from tobacco taxes—accounting for about 2.2% of the country’s GDP. However, there is no pride in...

    Design your Thinking -   Pavan Soni (IIM Bangalore prof.)   It’s a book on the mindsets, toolsets and skillsets needed for creative problem solving.   The Prefrontal cortex of our brain is responsible for the cognitive functions like planning, decision making and controlling impulsive reactions. The Amygdala is primarily responsible for processing emotions like fear and aggression often triggering immediate reactions to perceived threats in the surrounding. The prefrontal cortex acts as a brake on amygdala’s emotional reactions. The book provides means and ways to fertilize the prefrontal cortex.   Although Design thinking is interesting, it is a bit challenging because it is a nonlinear thinking process and has iterative approach to problem solving. Nonlinear growth necessitates non-linear ways of thinking. It’s like Steve Jobs dictum, “Connecting the dots looking ahead” where we apply our knowledge, instincts and experiences knowingly or ...