Start with why
Start with Why – Simon Sinek Why Start with Why? If we don’t start with Why we end up manipulating the customers or the team membes. There are two types of leaders: The ones who manipulate to get to the end result, and The others who start with the end result in mind and let everything else naturally fall into place. Manipulation includes price, promotions, fear, aspirations, peer pressure, and novelty. Pricing and promotions, Carrot and stick policy are the most commonly identified forms of sales manipulation, but fear, aspirations, peer pressure, and novelty tend to be more discrete. Regardless of the type of manipulation, it is important to understand these are short-term solutions which end up leading to a cycle of repeated manipulation. It's not that manipulation does not work. The problem is that it needs to be done for ever. The Golden Triangle Why: Why gives Purpose. For most of us the purpose is profit maximization and that is absolutely rational. But i...