Start with why
Start with Why – Simon Sinek Why Start with Why? If we don’t start with Why, we end up manipulating customers or team members. There are two types of leaders: • Those who manipulate to achieve the end result, and Those who start with Why and let everything else naturally fall into place. Manipulation includes pricing, promotions, fear, aspirations, peer pressure, and novelty. Pricing and promotions—the carrot-and-stick policy—are the most commonly recognized forms of sales manipulation, but fear, aspirations, peer pressure, and novelty tend to be more subtle. Regardless of the type of manipulation, it is important to understand that these are short-term solutions that lead to a cycle of repeated manipulation. It’s not that manipulation doesn’t work; the problem is that it needs to be done forever . The Golden Triangle Why: ‘Why’ gives Purpose. For most of us the purpose is profit maximization and that is absolutely rational. But it makes more sense i...